Rosslyn × Financial Times

Role: Packaging, campaign design, bespoke QR code, photoshoot direction & photography
Client: Rosslyn × Financial Times

Developed packaging and campaign visuals for a long-term collaboration, including coffee bags, a limited “Daily Scoop” offer, digital ads, and a co-branded Fressko cup. I created a grid-based visual system inspired by the FT’s layout, using FT Pink and curated article excerpts to form a clean, collage-style identity. I also designed a bespoke QR code and shot + styled the campaign imagery.

The campaign drove strong in-store and online engagement, supported by a full-page FT Weekend print ad I photographed and designed. The partnership expanded over two years, with product launches—particularly the Fressko cup—generating high demand and strong social response.