LDN CRU × Financial Times

Role: Label design, bespoke QR code, photoshoot art direction
Client: LDN CRU × Financial Times

Designed the bespoke QR code and visual identity for a limited-edition rosé collaboration. Art directed the campaign photoshoot on set, I styled compositions with a clean, summer-led aesthetic for promotional materials on social media, web and print.

The first release sold out within a month and was later replenished, with the wine also served at the FT Weekend Festival and WNU opening.