Laurent Perrier × FT Weekend

Role: Editorial design, campaign design, photoshoot art direction
Client: Laurent Perrier × Financial Times

Led the design of a recurring editorial insert and digital campaign for FT Weekend, promoting a series of restaurants offering set menus paired with Laurent-Perrier champagne. Across three years, I designed the booklet, created print and digital ads, and supported art direction on the campaign photoshoot.

The booklet was designed to sit seamlessly within the FT’s editorial environment while elevating the content with a refined, luxury aesthetic. I worked closely with both client and internal teams to manage evolving content, brand requirements, and inconsistencies in supplied imagery.

The campaign consistently drove strong bookings and engagement, leading to ongoing investment and a long-term partnership across multiple years.