Open Table x FT Weekend

Role: Concept design, Campaign & Visual Identity
Client: Open Table x FT Weekend

Developed a visual concept for a collaboration between FT Weekend and OpenTable, exploring creative directions for a campaign centred around dining and booking experiences. The work focused on building a distinctive visual language that could translate across editorial and digital platforms.

The approach combined bold, graphic forms with a warm, food-led colour palette, creating a playful yet refined identity that aligned with both brands. The concept was designed to feel editorial in tone while remaining accessible and engaging for a broader audience.

The outcome demonstrates a strong creative direction for campaigns, balancing brand consistency with a more expressive, concept driven approach.