Curated Portfolio for Jac + Jack
Client: Maison Perry
Role: Brand Identity, Creative Direction, Packaging & Retail Design
Description:
With over 40 years of heritage, Maison Perry is a luxury pâtisserie entering an exciting new chapter with its first Sydney boutique. Working closely with founder Jonathan Perry, I've helped shape a cohesive brand experience that celebrates craftsmanship, quality and timeless design across identity, packaging, digital and retail.
What I did:
Brand Identity, Packaging Design, Website Design, Spatial Design, Product Photography
Description:
For over five years, I've worked alongside Treske, helping evolve the brand while honouring its heritage as one of Yorkshire's leading bespoke furniture makers. From refining the brand strategy and visual identity to redesigning the website, directing photography and developing marketing campaigns, the work has focused on creating a more cohesive and contemporary brand experience.
What I did:
Brand Strategy, Brand Identity, Website Design, Art Direction, Photography
Client: Treske
Role: Brand Strategy, Brand Identity
& Art Direction
Client: LDN CRU × Financial Times
Role: Creative & Design
Description:
Pairing LDN CRU's contemporary approach to winemaking with the Financial Times' editorial heritage, this limited-edition release was designed to feel sophisticated, collectable and unmistakably collaborative. The visual identity extended across the bottle, campaign imagery and digital communications.
What I did:
Label Design, Art Direction, Photography Styling, Motion Design
Client: Rosslyn × Financial Times
Role: Creative & Design
Description:
A long-term collaboration between Rosslyn Coffee and the Financial Times, creating a distinctive campaign inspired by the ritual of great coffee and editorial storytelling. The project evolved across packaging, retail and digital motion, bringing the partnership to life through a cohesive visual identity.
What I did:
Creative Direction, Packaging Design, Campaign Design, Photography, Art Direction
Client: Financial Times x Laurent Perrier
Role: Editorial Design, Campaign Design
Description:
Good food, great conversation and exceptional champagne were at the heart of this long-running partnership between Laurent-Perrier and the Financial Times. Across editorial, print and digital, the work balanced the elegance of Laurent-Perrier with the unmistakable visual language of the Financial Times, creating a campaign that returned year after year.
What I did:
Editorial Design, Campaign Design, Print Design
Client: Financial Times
Role: Event Design, Editorial Design
& Print Production
Description:
Every year, the Financial Times welcomes world leaders, business executives and policymakers to FT House during the World Economic Forum in Davos. I designed a collection of print and digital pieces that helped shape the guest experience, from invitations and menu booklets to event graphics and bespoke thank-you gifts, bringing a refined editorial feel to every touchpoint.
What I did:
Event Design, Print Design, Print Production
Hello again!
Thank you for taking the time to explore my work. I hope you enjoyed taking a closer look, and I’d welcome the opportunity to speak further.